Treviso, Italy


The Italian luxury fashion brand, Benetton, established by the Benetton siblings in 1965, found their start when oldest brother Luciano recognized a growing interest in colorful clothing. He purchased a knitting machine and proceeded to make a series of sweaters which he sold off the back of his bicycle. Seeing a future in his wears he invited his sister and younger brothers to form the Benetton Group. Their first store opened in 1966 but within three years, Benetton had expanded to a location in Paris and by the 1970s would see their brand grow to include locations throughout the world. With a unique social activism advertising strategy that began in the 1980s which has become as famous as their fashions, Benetton has raised awareness to their brand through the nonuse of their products enticing the consumer to investigate on their own the goods behind the name. The use of models from all ethnic groups is another popular Benetton advertising stream. The core of the Benetton Group lies in its United Colors of Benetton and Sisley brands. Their offerings consist of men’s, women’s and children’s clothing along with accessories and lifestyle products such as luggage, stationary, eyewear and perfume. In conjunction with Selective Beauty Benetton launched their first women’s perfume and men’s cologne in 1987, Colors de Benetton. Many other fragrances followed such as the women’s perfumes Benetton Giallo, Benetton Rosso, Hot Gold and Paradiso Inferno. Popular men’s colognes include Essence of United Colors of Benetton, Benetton Blu, Benetton Verde, Funtastic and Hot.

79 Perfumes
7 Collections

Perfume collections and colognes designed by Benetton

Benetton is a well known perfume brand from Treviso, Italy. Over its years of existence, Benetton has left us with more than 79 perfumes, categorized in more than 6 perfume collections We can easily say that Benetton is one of the worlds top perfume brands, based on their impact over the years. Their colognes and toiletes are receiving compliments all over the world as you are reading this sentence.

Here is what makes perfume brands so important

This page is a perfect place for us to look at and enjoy a categorized overview of all perfumes ever created by this perfume brand. Every collection tells a story about the brand for us to enjoy. Those stories are created from brands' first perfumes and collections all the way to their latest releases. That is what makes each brand a staple brand in the perfume industry. So, viewing these collections can be a nostalgic trip reminding people of simpler and better times. Or you can find a collection that will propel you in the future. Perfumers also change from collection to collection, and maybe even from perfume to perfume. On the other hand, some perfume brands prefer to have a recognizable scent tied to their brand. Every collection is identifiable. Every piece tells a part of the scent story to collectors, perfumer geniuses, and enthusiasts alike.

People in love with this perfume brand

So, you love fragrances. You are very familiar with this perfume brand and their work. You can start following them and never again miss their new perfume release or any type of exciting content. You will receive our on-platform notifications. They are subtle and represent an easy way to keep you informed whenever this brand releases a new perfume. Top perfume brands are working really hard on designing new perfumes all the time, and keeping up with their work might be difficult. But, when you start following all brands that you love and would like to stay up to date with, that becomes a piece of cake. Here are a few people that are already following this perfume brand...

Perfume-related quality video content

This is where we will share a few of our videos related to this perfume brand. Talking about perfumes and leaving out videos from the equation is plain silly nowadays. Video is the best way to get a basic understanding of anything and everything, and the same rule applies to perfumes. In this section dedicated to perfume brands, we will share videos related to this particular brand if we have some video material related to it. If not, we will display a few interesting videos about other content, but not less valuable, of course. We hope you will enjoy watching these videos and that you will learn something new from them as well.

Blog posts about Benetton

Our attention is focused on the complete fragrance enthusiast's needs. That is why we are trying to provide as many different ways to drag people into the perfume world as possible. The result of that is us working on many various fields for creating fragrance-related content. This specific section of our page dedicated to this brand is supposed to share some written content about the brand. Or at least share some precious content that will provide a lot of value to you. This type of content is losing its popularity from day to day. However, there is still something nice about reading a post about a specific topic you feel passionate bout. That is why we are still writing this content and do not plan to stop any day soon. So enjoy reading any blog post that sounds exciting to you.